BUS 402 QUIZ 5
BUS 402 Quiz 5
1.
Studies show
that customers want ________ from businesses almost more than anything else.
2.
The most common
channel of distribution for consumer goods is:
3.
Companies
connect with their customers ________ by supporting causes that are important
to their customer base, taking exceptional care of their customers, and making
it fun and enjoyable to do business with them.
4.
Small businesses
are able to maintain a leadership role in innovation by:
5.
Shifting
patterns in the age, income, education, race, and other characteristics of the
population are the subject of ________ and exert a potent force on a company's
marketing plan.
6.
The primary
opportunity for time compression management (TCM) lies in its application to:
7.
Free trial
offers, free delivery, lengthy warranties, and money back guarantees are
examples of:
8.
The product life
cycle concept means that small businesses must:
9.
One
"natural" advantage small businesses have over large business, which
can be a significant competitive advantage, is:
10.
The cost of
marketing a product is highest in the:
11.
Numerous surveys
have concluded that the most important element of service is:
12.
________ is the
notion of drawing customers into a store by creating a kaleidoscope of sights,
sounds, smells, and activities, all designed to entertain–and, of course, sell.
13.
When it comes to
innovation, the small business and entrepreneur:
14.
________ is the
process of creating and delivering desired goods and services to customers, and
involves all of the activities associated with winning and retaining loyal
customers.
15.
The focus of the
small company's marketing plan is:
16.
The most
meaningful unique selling proposition:
17.
The most
commonly used method of establishing an advertising budget for a small business
is:
18.
________ is any
sales presentation that is nonpersonal in nature and is paid for by an
identified sponsor.
19.
In a(n) ________
advertising program, a group of similar businesses forms a
"syndicate" to produce "generic" ads that allow the
individual businesses to dub in local information.
20.
The key to the
success of direct mail advertising is:
21.
________ is the
personal contact between salespeople and potential customers that comes from
sales efforts.
22.
________ is any
sales presentation that is nonpersonal in nature and is paid for by an
identified sponsor.
23.
________ forces
the salesperson to be open-minded and to shoot for the top.
24.
A successful
direct mail ad is characterized by:
25.
Radio's power as
an advertising medium comes from:
26.
The ________
method is the most difficult and least used technique of establishing an
advertising budget.
27.
Under the
________ method of establishing an advertising budget, the owner sees
advertising as a luxury.
28. Before making a sales call, the salesperson sets three objectives. Which one is not an
objective?
29.
________ is unsolicited commercial e-mail.
30. Which advertising medium offers the greatest
ability to selectively target a specific audience?
No comments:
Post a Comment