BUS 475 QUIZ 10
BUS 475 Quiz 10
This quiz consist of 30 multiple choice questions. The first 15
questions cover the material in Chapter 18. The second 15 questions
cover the material in Chapter 19.
1.
Which company
donates 5 percent of its branches or stores’ total sales revenue to a worthy
local nonprofit organization three days a year?
2.
Which of the
following non-profit, locally funded and controlled organizations offer housing
rehabilitation and financial services to neighborhood residents?
3.
Habitat for
Humanity is considered a:
4.
As communications
improve and people around the world are able to witness the horrors of natural
disasters, terrorism, and war, international relief efforts by corporations are
becoming:
5.
What company
gives all of its earnings to charity?
6.
Which of the
following sectors receives the largest percentage of corporate cash and in-kind
contributions?
7.
Another term for
corporate giving is corporate:
8.
What percentage
of AT&T’s procurement spending went to minority, women, and disabled
veteran-owned businesses in 2011?
9.
Which company
provided one million free vouchers for its online technology skills courses and
certification exams during 2009?
10.
The share of all
giving made up by in-kind contributions of products and services has been:
11.
Which region
received the most U.S. international charitable contributions in 2011?
12.
According to a
Harvard Business Review study, which of the following is not an area in which
corporate contributions are most likely to enhance a company’s competitiveness?
13.
Which company
paid its employees to volunteer in their communities two days a week after a
tsunami in Japan disrupted operations at its U.S. facilities?
14.
The term civic
engagement describes:
15.
Foreign-owned
corporations use foundations:
16.
According to
comScore, a provider of digital intelligence, in December 2008 the total number
of individuals, aged 15 and older, who accessed the Internet from their home or
work computers was:
17.
The right to
free speech is protected under the U.S. Constitution’s:
18.
Who warned,
“Advertisements contain the only truth to be relied on in a newspaper?”
19.
Scenario-based
press releases, key discussion points, and procedures to activate the
organization’s website are all part of which step in an effective crisis
management plan?
20.
The
International Public Relations Association was founded in:
21. Crises are:
22.
The agency
created in 1934 and charged with regulating interstate and international
communications by radio, television, wire, satellite, and cable is called:
23.
The “WE AGREE”
campaign was an image advertisement about what?
24.
In 2011 Facebook
and Time Warner joined forces to create this program against bullying
25.
Global
businesses that have extended their public relations strategies globally
should:
26.
In 1889, the
first public relations department was created by:
27.
A 2011 Pew
Research Center and Knight Foundation report confirmed that this medium
remained the major source of weather, traffic and breaking news for consumers?
28.
A significant
business disruption that stimulates extensive news media and social networking
coverage is called a(n):
29.
The Ad Council’s
inaugural campaign slogan was:
30.
A critical
function of the public relations manager is:
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